Get this right, and it will make your recruiting life easier
Are you looking for a way to step up your recruiting game and attract more travel nurses?
If so, then you should consider using social media marketing. With the power of social media, you can reach a large audience of potential candidates and promote your open positions to a wider group of people. Here are some tips on how to use social media to recruit travel nurses.
Define your target audience – who are you trying to reach with your social media marketing campaign for travel nurses?
A social media travel nurse marketing campaign should be geared towards travel RNs who specialize in providing healthcare away from home.
In other words, NOT staff RNs.
Perhaps you believe that travel RNs need to be celebrated for going above and beyond by breaking the bounds of traditional patient care through travel and working in new locations quite often. Your goal is to spread awareness of travel RN opportunities and to make travel RNs excited about the many travel options available to them. As such, our message is one of adventurousness and travel while still having a professional edge and a comfortable feel.
Through lively language, fun graphics, and witty campaigns, the hope and desire are to pique the interest of RNs who desire to explore exciting new career options as they travel.
Research which platforms they use most often – where do they spend their time online?
It can be hard to keep up with the latest trends on social media, but if you’re looking for where your target demographic spends their time online, it pays to do your research.
Take a look at what platforms are popular for those age ranges and markets that you’re targeting, and start crafting powerful campaigns tailored to that audience. Platforms like Instagram, YouTube, TikTok, and Twitch are more popular than ever and provide many great opportunities for companies of all sizes.
As platforms continue to promote digital solutions during these unprecedented times, and more nurses gravitate to them, so too will the reach of social networks widen as well.
Create content that is relevant and engaging – what kind of information will resonate with them the most?
When crafting content for travel nurses and RNs desiring to travel, it’s important to remember that the travel nurse life has its own set of unique exciting elements that make it different from traditional nursing.
Focus on highlighting the travel destinations available and ways a travel nurse could have an adventure while still getting to do what they love – healing and helping others. Sprinkle in some fun facts or even travel hacks or tips can provide engaging and relevant content that will surely resonate with travel nurses.
After all — those travel nurses need something interesting when they hop on the plane (or drive!) and leave their homes.
Use hashtags, images, and videos to get noticed – how can you make your content stand out from the rest of the noise on social media platforms?
Are you a travel nurse agency looking to make your mark on social media?
One great way to stand out from the sea of all the competition is to use creative hashtags, images, and videos. For example, if you’ve got travel nursing contracts at a particularly scenic location, you could post pictures that show off its natural beauty and include relevant yet strategic hashtags like #TravelRN or #NurseLegacy. Videos can also help to grab attention – think 60-second vlog-style stories of a travel experience and career highs that your travelers might share. Of course, frequent, consistent posting is also key to growing your audience quickly and with minimal effort.
Have fun with it, and watch those ‘likes’ pile up!
The final word
Now that you know how to create a social media marketing campaign specifically for travel nurses, it’s time to get started.
Define your target audience, research which platforms they use most often, and create content that is relevant and engaging. Use hashtags, images, and videos to make your content stand out from the rest, and monitor your results so you can adjust accordingly.
With these tips in mind, you’re ready to launch a successful social media marketing campaign for travel nurses.
To learn more about the travel nursing opportunity and cities across the country, visit Bestica Healthcare and start planning your next assignment today.